First Article Analysis Example | Topics and Well Written Essays - 250 words

First Analysis - Article Example As per the article all together for the corporate area to completely execute and grasp the CSR’s genuine importance and follow up on them, a few gatherings need to mediate and even force guidelines and severe observatory measures to guarantee this outcomes. One of these gatherings is simply the organization. The organization can have self-administrative estimates which mean relinquishing a portion of their benefits to genuinely support and act for social government assistance. This has demonstrated to be a hard choice by most organizations however some attempt. The other is having guard dogs like the common society developments to achieve responsibility and reprimand the organizations that don't demonstration as indicated by the genuine importance of CSR. The drawback of this is most affable society need money related assets to guarantee this guard dog job completely. At last anyway there is the administration which has the assets as well as has command to force rules and guidelines or strategies that will guarantee that the CSR job and genuine significance is satisfied by all partnerships. Karnani, Aneel. â€Å"The Case against Corporate Social Responsibility.† The Wall Street Journal, June fourteenth, 2012. Recovered from:

Explain how and why the LIGHT BULB works Essay Example | Topics and Well Written Essays - 1250 words

Love and Basketball: An Overview

Here’s the once-over. Love and Basketball is deceivingly basic in its structure. The film is separated into the quarters of a b-ball game and recounts to the account of a kid and a young lady. Meeting at about the age 11, the film follows their lives as they run equal and run separated from youth, to secondary school, to school, and soon after. Monica and Quincy each have their expectations and their fantasies. The two of them need to play b-ball on an expert level. For Quincy, it is simpler and expected since he is the child of an expert player. It is more enthusiastically for Monica, both being a lady and as a girl whose mother can't comprehend why she wouldn't like to grow up to be a pretty remain at home spouse. Through the entire film the steady between the two is their adoration for one another and for the sport of b-ball. The film is brimming with legit minutes, giggles, tears and some marvelous ball scenes. There are a great deal of positives to this film. This film shows that regardless of what race, sexual orientation, or where you originated from you can be a fruitful competitor. Monica is a dark female b-ball player with a mentality of a male who makes it to the stars. Going into her senior year of secondary school, Monica was apprehensive she wasn’t getting any looks by universities and at the games she was getting seen she was riding the seat on account of her mentality, however the film indicated that it is imperative to have a solid emotionally supportive network at home. Her folks remembered it and set her in her proper place! A decent competitor must be all around acceptable. They must be engaged in the study hall and good here and there the court! The film indicated how significant a solid home life is required in a greater number of ways than exactly at Monica’s home. Quincy’s father was an expert competitor that was undermining his mom. This unfortunate home life influenced Quincy and his sports. Quincy didn’t finish school as a result of it and entered the draft. After he entered the draft he hurt his knee; subsequently he thought his b-ball profession was finished. That was likewise another positive part of the film, demonstrating the significance of training! On the off chance that Quincy had completed school and gotten a higher education he would have had something to depend on. The fundamental plot line of the film is certain all by itself! A story dependent on two people whom are youth darlings attempting to adjust following their fantasies while attempting to keep their affection alive is eventually the hardest activity according to an understudy competitor of all ages! Watching this film gives you trust that it can really occur. I know individuals who attempt to carry on with this life. Believe it or not, it can just occur in a fantasy however! I don’t trust it. A young lady ends up in another area and making new companions. She discovers a few young men playing ball. Being the spitfire she will be, she accept they will allow her to play. She winds up in a battle with one kid, Quincy. She returns home just to hear her mother continue forever about how she should be all the more girly and stop attempting to be one of the young men. Monica has heard this bit as long as she can remember. The little fellow is interested by Monica; he has presumably never had a young lady ever confront him in that manner. He requests that her be his sweetheart and they share their first kiss together. During the time they keep up their solid kinship, living so near one another they comfort each other during family issues. They live window to window. They get to secondary school and Quincy is, obviously, an incredible ladies’ man; being the best b-ball player in the state, they will in general have that impact. Monica plays as well, however in secondary school her annoyance issues are wild on the court. Much to their dismay their sentimental lives were going to run into each other again at their absolute last yahoo of secondary school; senior prom. Quincy obviously took one of his irregular tools to the prom; though Monica just to satisfy her mother. She went with a school fellow who her sister set her up with.

Paper Writing Formats

Paper Writing FormatsIf you are trying to come up with the best paper writing formats for your job or other endeavors, here are some tips and advice on what to write down, and what not to write down. To help you, we've compiled a list of paper writing formats.An organization: Take all duties into consideration when creating a paperwork for your business entity, whether it's a small or large one. Always avoid filling out a form that isn't related to your business. When you fill out a form that is related to your business, you have a better chance of making sure it's filled out properly.Technical: Be sure to make it easy to understand and comprehend for your technical team. Their job can be a pain sometimes, and you'll save a lot of time in the future by making them comfortable with what they're doing. They'll be able to get more done because they don't have to stop what they're doing to figure something out. Make sure you keep to the basic basics.Business: Always ensure your paper wri ting format is completely for business. People and company info shouldn't be written down. You should keep notes on all business related matters at all times. It's easier for people to read and remember if they see everything in black and white format.Important Papers: These should be handled by top executives or professionals. If you want to go ahead and print the form for them, do so. Always choose a professional printer who understands your industry to handle your documentation.Documentation: When you're dealing with crucial documentation like board or committee meetings, make sure the presentation is formal and impressive. Always be careful with your information. You never know who's reading it - customers, vendors, and employees.Technical Notes: These should be taken seriously. A long document can be damaging to a company. You can, however, take notes on these quickly and take down information that you can refer to later.Information: These are important papers because they offe r your company important information that you're keeping track of, but also you're providing some guidelines about what kind of paper writing formats are acceptable. When you're not comfortable with this, you shouldn't sign off on the work. Once again, always take notes when you're working on this kind of paper.

Gawains Encounter with the Green Knight in the Green Chapel Essay

Gawain's Encounter with the Green Knight in the Green Chapel Despite the fact that little is thought about the creator of Sir Gawain and the Green Knight, it is viewed as perhaps the best sentiment ever. The sonnet recounts to the account of one of Arthur's noblest and most brave knights, Sir Gawain, who is looking for the Green Chapel: Sir Gawain brilliantly joins two plots, basic in fables and sentiment, in spite of the fact that not discovered together somewhere else: the decapitation challenge, in which two gatherings consent to a trade of blows with a blade or a hatchet, and the enticement, an endeavored enchantment of the legend by a woman (Norton 200). The sonnet Sir Gawain and the Green Knight manages significant topics and thoughts, for example, nobleness, valor, knighthood, Christian beliefs, truth, allurement, and chasing among others. The sonnet is likewise a study [of] how effectively Gawain, as a man completely devoted to Christian standards, keeps up those beliefs when he is exposed to unordinary pressures (Norton 200). The writ er adequately utilizes artistic gadgets, for example, similar sounding word usage, rhyme, incongruity, allegory, imagery, and symbolism to fortify his thoughts and topics. This entry of Sir Gawain and the Green Knight manages Gawain's experience with the Green Knight in the Green Chapel. The guide portrays the Green Knight as a major, coldblooded, unnerving beast. He reveals to Gawain that due to his remorselessness, nobody needs to get in the region of the Green Knight. He cautions Gawain to not chance his life by heading off to the Green Chapel, and guarantees him that he will disguise everything. In any case, Gawain must face the Green Knight and face the hit, since he is respectable, commendable, and gallant. He isn't a quitter. He says to the guide, Yet however you never told the story, on the off chance that I turned around... ...reen belt has otherworldly security and can spare his life. Gawain's disappointment shows that he also is human and has shortcomings. Works Cited Abrams, M. H. et al. The Norton Anthology of English Literature. Vol. 1. 6th Edition. New York: W.W. Norton, and Co. 1993. 200-254. Bobr, Janet. Cause. 1998. December 2, 1998.Online. Web. Accessible http: csis.pace.edu/grendel/prjs2f/gawain2.htm Finker, Leonid. Sir Gawain the Noble Knight. 1996. December 2, 1998. On the web. Web. Accessible http: csis.pace.edu/grendel/proj2a/sirgaw.html Hannabery, Brian. Sir Gawain and the Green Knight- - The presentation. 1998. December 2, 1998. On the web. Web. Accessible http: csis.pace.edu/grendel/prjs3b/intro.htm Sera, Joe. Sir Gawain and the Green Knight- - Close Reading of Lines 130-202. 1997. December 2, 1998. On the web. Web. Accessible http:csis.pace.edu/grendel/projs3f/proj2.html

Essay Sample - How to Use Them

Essay Sample - How to Use ThemCollege essay samples are essential if you want to write a successful essay. You can download the samples and use them on your own. Writing a good one requires an understanding of how a human being thinks and how the different parts of their mind work together.The first section of your essay will be your body of writing. This is the part where you examine each subject and how it relates to the essay topic. This is where you draw out examples from real life and explain why those subjects are relevant in your essay.One of the most important parts of your essay is the conclusion. This is where you wrap up all the information you have presented. Here you give a summary of all the points you made in your body of writing. It is in this conclusion that your essay achieves its success.If you do not end your essay on a high note, you will find yourself lost in the sea of rejection letters you receive from colleges. Therefore, you need to make sure your essay is w ritten with elegance and purpose.In addition to getting the right college essay samples, you should also study the style of the essay. There are many essays out there, so it is important to choose the one that you think will best fit your circumstances. Most of the time, the theme of the essay is included in the essay sample.Most of the time, this is the topic of the essay, which you write about in your entry. However, some people do not follow the pattern of that particular section. They like to add certain topics in the middle of the body of writing to give it an additional dimension.Some college essay samples include how to survive the rigors of college. This is quite helpful for students who are expecting to be in college and the pressures that will be placed upon them. If you would like to write a Harvard essay, you should also include some useful tips for survival.College essay samples are a great way to write a really well-written essay. While you are choosing, remember to ke ep the format consistent. Once you write it down, make sure you stick to it, no matter what.

Standardized testing - Crazy and Stressful Time for students, teachers, and parents - Free Essay Example

Did you know that about 16-20% of students have high test anxiety and another 18% are troubled by mildly-high test anxiety (American Test Anxieties Association)? From a young age, most students have taken standardized tests. Though they are not enjoyed by all, students are forced to take them. They may test knowledge, but they can also affect students brains with anxiety and stress. Standardized testing should be limited in schools because teacher instruction is focused on testing, standardized tests only show strengths and weaknesses of groups of students, and standardized tests can positively and negatively affect many families and school corporations. While students are testing, its not just the student that is affected, but the students family and, possibly, the entire school corporation. Vogt agrees when he writes about an interview with an English professor who wont allow her son to take the Pennsylvania System of School Assessment (PSSA) because high stake tests are negatively affecting her son, his family, his teachers, his school and, ultimately, the entire educational system (Vogt). Some parents are not big fans of standardized tests, and those parents often choose to opt-out. Opting-out means for a parent or guardian to not permit their child to take the standardized test.This is a way for parents to protest to the school corporations and the state. While there are bad sides to standardized testing, there are also very positive things that have come out of these tests. Standardized tests have had many goals, but this goal is important: to help students to learn. Standardized tests have been able to show groups of students strengths and weaknesses in various school subjects. Records have shown that students at eighth grade level seem to be closer to basic level than proficient level (Nations Report Card). This can show teachers that they need to teach their students better, so that all the students would be able to understand all the material. While the tests definitely show the strengths and weaknesses of groups of students, they dont show individual strengths and weaknesses. For example, on the Indiana Statewide Testing For Educational Progress Plus (ISTEP+), when the results come back, students see how well they did compared to the rest of the state. It doesnt show individual strengths and weaknesses, but statewide comparisons, which isnt extremely helpful. Issitt agrees when he writes that while standardized tests offer information about a population, they do not provide data that addresses the achievement of specific individuals (Issitt). This is one of the problems that some parents and students have with standardized tests. The purpose of teachers is to teach students to help them remember important information about specific subjects. While this is the goal of all teachers, they dont do it. Many teachers focus their teaching on improving students test scores, which is known as teaching the test (Standardized Testing). While it may partially help to improve test scores, it doesnt help students retain the information. This is something that many parents are trying to get school corporations to fix. If someone has issues with standardized testing, tell them to go to their superintendent or state representative to try and change standardized testing rules. If they change standardized testing, it may help students not to worry as much. It will help their brains to be released from huge amounts of anxiety and stress from standardized tests. One day, teachers might teach for the students benefit, standardized tests could positively impact everyone, and the tests could show individual student improvement, instead of statewide student comparisons. Hopefully, one day standardized testing will be restricted for the good of the students, the parents, the school corporation, and, possibly, the entire world.

Rules and Regulations of Basketball Essay - 1276 Words

To understand the game of basketball, one should know and understand the rules and regulations of the game. They must know that they should not double dribble, push, travel with the ball, etc. They must also know whether it was a foul or not, why should you rebound, etc. Once should also learn the court lines and markings. During a game, they would have to know the mid-court line, sideline, baseline, three point line, free throw line, free throw circle, lane line, and the center circle. In addition, they sould now the name of the players on both teams. Furthermore, they have to know the position of each player on the team, whether they were guards, forwards, or centers. Another factor that is neccasary to understand the game of basketball†¦show more content†¦Walking 2. Lateral side bends 3. Supine torso twists Skills: I. Dribbling: 1. Spread your fingers a bit and bend them over the basketball. Use your fingertips and not the palm of your hand to dribble. Keep your other arm straight in front of you as a guard for protection. When dribbling, put more force on your wrist and forearm. 2. If you are dribbling the basketball with your left hand, the off foot has to lead the dribbling. Thus, when the basketball reaches the floor, your right foot should be in front. However, when you are walking while dribbling, on each step, you can dribble the basketball. 3. By bending your knees, lower your body, while keeping your back a bit straight. Keep your chin up and look forward instead of looking at the ball. 4. The height of dribbling the ball depends on your position to the defensive player. When guarded closely, stay low and keep the ball in level with your knee for good control and protection. In the open court, for better speed, keep the ball in level with your waist. 5. There are different ways to dribble in different situations: a) When a defender is guarding you closely, you should use the control dribble. Crouch and bend over while keeping your body between the ball and the defender. Keep the ball low, behind, and near your body. Keep your other arm straight out in front of you, as a guard. Do not stop your dribble until you canShow MoreRelatedBasketball s Influence On Basketball1506 Words   |  7 PagesThe history behind basketball may appeal boring to some, but it is astounding as it is for the exhilaration of watching a professional player score a game-winning three-pointer or a half-court shot. The first official game of basketball occurred on January 20, 1892 in Springfield, Massachusetts (Faurschou). From what is now a popular sport worldwide started off with an interesting history, but the roots of basketball was full of individual challenges, each making the sport difficult to retain a publicRead MoreThe Sports Of Basketball Sports923 Words   |  4 Pages Basketball today is one of the leading sports when is it comes to entertainment. This sport is known to have an incredibly high amount of supporters. There is something about the sport that thrills and excites its viewers. This sport is very entertaining because it of its fast scoring and its high pace of things. However, I am sure we have all witnessed a game of stalling were teams refuse to pass the ball in order to prevent the opposing team from scoring. In the United States today â€Å"only eightRead MoreHow Did College Basketball Form And How Has It Changed Over The Years?925 Words   |  4 PagesHow did college basketball form and how has it changed over the years? Basketball is one of the most watched or frequently played sport in history, on top of soccer, football, or baseball. In this essay, I will answer the question, and tell about some important events in basketball history. Basketball started in 1891. It has now grown into one of the most popular sports in history. Basketball was invented in December 1891 by Canadian James W. Naismith. An instructor at the YMCA Training SchoolRead MoreInformative Speech About Basketball849 Words   |  4 PagesOutline Topic: Basketball Central Idea: inform the history, rules and development of basketball Thesis Statement: The game of Basketball is very exhilarating and will keep your adrenaline plumbing. Communication and Strategic thinking is the key to teamwork. Hence you will need the help of your teammates to deliver a good pass to you to be able to score the ball into the basket. I. Introduction â€Å"To be successful you have to be selfish, or else you never achieve. And once you get to yourRead MoreDifferences between Amateur and Professional Basketball Essay658 Words   |  3 PagesCollegiate basketball tends to hold to different rules and regulations than the NBA, but the main facets of the game remains the same. The collegiate game, as opposed to the professional ranks, possesses stricter rules to which the universities, players, and coaches must adhere by. 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Basketball has long been praised as an elegant sport because of its focus on accuracy, precisionRead MoreHigh School And College Basketball1306 Words   |  6 Pagesdecision to go to the National Basketball Association should be solely in the hands of the players and although current efforts ensure that basketball players are in college for at least one year, the one-and-done rule needs to be revised because it destabilizes the college basketball system, leaves players without a backup plan, and causes players to lack the wisdom to make wise financial and life decisions. The one-and-done rule concerns high school and college basketball players, but it hurts moreRead MoreBasketball As A Physical Education1396 Words   |  6 PagesBasketball was originally created by James Naismith in 1891. The beginning of was created in Springfield Massachusetts. The game will use two teams and 10 players on the court. The coaches help train the player to play well at games and tournaments. Players need certain equipment to be able to play. The history of basketball begins 123 years ago. In December of 1981 a teacher at the YMCA in Springfield Massachusetts named James Naismith wanted to create a new game. Naismith managed to get basketballRead MoreCollege Athletes Research Paper1064 Words   |  5 Pages It is time to pay college athletes. The collegiate sports nonprofit conglomerate the NCAA is an organization that oversees over 1200 institutions between two divisions, D1 and D2. They implement rules and regulations that every student athlete must follow between these two divisions regardless of their sport or school. These top college players are expected to withstand a 40 to 50 hour training and playing schedule While keeping up their school work in the same week. Because of this many of theseRead More My Favorite Sports Essay example582 Words   |  3 PagesAs a youngster I enjoyed playing backyard games. We rounded up neighborhood kids and played for fun. We played either football or basketball every weekend. These two sports are the favorites of those who play them around the world. While these sports are alike in many ways, they are very different in other aspects.   Ã‚  Ã‚  Ã‚  Ã‚  Although sports such as football and basketball are physically demanding, I, as a player of both, have noticed the similarities as well as the differences. For instance, in football

Heloise Essay example - 659 Words

Heloise Early in the 12th century, two people were developing a relationship that not only showed them the true meaning of having to suffer the difficulties of a relationship that got off on the wrong foot, but they also documented it for the rest of the world to follow.These two people were none other than the French philosopher and theologian Peter Abelard (1079-1142?), and his wife, Heloise. To understand Heloise, first we must learn about her husband.Peter Abelard was born in Le Pallet, Bretagne in 1079, and studied at Loches with the French nominalist philosopher Roscelin and with the French realist William of Champeaux in Paris.Taking a critical stance on the teachings of his masters, Abelard went off to teach at Melun, at†¦show more content†¦Regardless of the fact that Heloise (1101-1164) was Abelard’s junior by twenty-two years, they fell into love.Not unexpectedly, Heloise became pregnant, and gave birch to a son named Astrolabe.In order to avoid bringing scandal on themselves and their families, Abelard insisted they be married in secret.Feeling guilty for what they had done, Abelard was able to persuade Heloise to take the holy vows at the Benedictine Abbey of Saint-Argenteuil.Her uncle Fulbert quickly found out about what had happened and was completely outraged, but later somewhat placated by the marriage.That quickly ended when he found out ab out Abelard forcing his niece to become a nun.Believing Abelard had used the abbey as a place to abandon Heloise, and continue with his life alone, Fulbert quickly had him castrated.Finding nothing left in his life separated from his wife and his boys, Abelard retired to a retreat at the Abbey of Saint-Denis-en-France, in Paris.This is where he began to write and publish the works that changed the world and made him famous. His first published work, a treatise on the Trinity (1121), was condemned and a Roman Catholic council ordered it burned.He was also forced to leave Saint-Denis-en-France.Out on his own, Abelard founded a chapel and oratory, called the Paraciete, at Nogent-sur-Seine.During this turbulent time in the man’s life, Heloise had advanced to prioress at Argenteuil, andShow MoreRelatedEssay on Abelard and Heloise836 Words   |  4 Pagesï » ¿Jeff HIST 101 11/11/13 Gender As Seen in Abelard and Heloise The gender views of European medieval society were largely built upon the views of Aristotle and others alike that degraded the status of women into a lower form of life, characterizing them as secondary to men. Many successive Christian intellects such as St. Augustine also contributed to establishing the idea of misogyny in the medieval views toward the female sexuality, which helped to create the gender stereotype that severelyRead MoreThe Letters Of Abelard And Heloise1047 Words   |  5 PagesIn the book The Letters of Abelard and Heloise, Abelard and Heloise’s relationship changes dramatically as seen in their love letters. At first, their relationship was very sexual based while they were together. I feel that the shift in their relationship happened when they became physically separated. As soon as the separation occurred, their relationship became a primarily chaste relationship. My goal in this paper is to demonstrate why I feel that Abelard and Heloise’s rel ationship changed fromRead MoreThe Letters of Abelard and Heloise1200 Words   |  5 PagesIn The Letters of Abelard and Heloise, Abelard and Heloise’s faith and morals are justified solely by the Church and society. This discussion of virginity, sex, punishment, society, religion and ethnical views are all tied together into one autobiography written by Pierre Abelard himself. Pierre Abelard was born in 1079 B.C in France. Abelard was born into a minor noble family where he learned quickly and excelled in the art of dialect, a branch of physiology, which at the time consisted solelyRead MoreThe Story Of Heloise And Abelard1990 Words   |  8 PagesThe story of Heloise and Abelard is not unlike that of William Shakespeare’s Romeo and Juliet in the sense that there was drama, family trials, and immeasurable passion. Known for her intelligence and sexual relationship with Abelard, Heloise was not the typical medieval woman. The life of Heloise was not conventional in the sense that she gave birth to a child out of wedlock and was reluctant to marry Abelard even though her reputation as a woman was tarnished due to their relationship. The sourcesRead MoreAbelard and Heloise Essay examples1242 Words   |  5 Pagescase of star-crossed â€Å"lovers†, Peter Abelard and Heloise. This couple went to little length to fight society in trying to est ablish a relationship with one another. Although considered a love story to some, a relationship founded on lust, inability to fight for marriage, and union to the church, shatters the illusion of romance and shows the relationship for what it truly is, a lackluster liaison. The relationship between Peter Abelard and Heloise failed to be established with strong bonds betweenRead MoreEssay about A Comparison of Cleopatra and Heloise994 Words   |  4 Pagesmanipulation, selfishness, obsession, and dramatic interactions are all present in Antony and Cleopatra and The Letters of Abelard and Heloise. The roles of women in society and conceptions of femininity in the eras of Cleopatra and Heloise were limited compared to todays standards. In Shakespeares Antony and Cleopatra and The Letters of Abelard and Heloise, there are recurring images of women as well as conceptions that are unique to each text. In comparing and contrasting the parallelRead MoreThe Love Letters Of Heloise And Abelard Analysis886 Words   |  4 Pagesthe City of Ladies by Christine de Pisan† and â€Å"The Love Letters of Heloise and Abelard† that are different and similar. â€Å"The Book of the City of Ladies by Christine de Pisan† was a book that was written by Christine Pisan and what inspired her to write this story was all of the slander woman were getting as far as being blamed for every negative thing in the world. â€Å"The Love Letters of Heloise and Abelard† was written by Heloise and Abelard and they are different types of letters. The two couplesRead MoreExaple of a Bad Marriage: Abelard Heloise Essay842 Words   |  4 PagesThe relationship between Abelard and Heloise is to this day regarded as one of the great romances of history. nbsp;Their romance has been categorized with that of Dante Beatrice and even Romeo Juliet. nbsp;Due to their captivating romance many historians and scholars alike have deeply studied the true essence of Abelard and Heloises relationship. nbsp;Some agree that their relationship was a true love romance; while others argue that their marriage was doomed from the moment they said `IRead MoreHeloise and Abelard: Focus on Right and Wrong Essay937 Words   |  4 PagesHeloise’s focus is on people’s relationships with each other and how we act right or wrong with regards to other people, not God. Unlike Abelard, Heloise never wrote a unified and comprehensive piece of work. Instead we have to gather her philosophy from her few letters’ and our understanding of her from Abelard’s responses. From her writing Heloise seems conflicted in both major relationships of her life, both Abelard and with God. With Abelard she is upset that after everything she did for himRead MoreThe Influence Of Abelard s And Heloise s Views On Marriage, Religion, And Sexuality944 Words   |  4 Pagestwelfth century Europe had a considerable impact on marriage, religion, and sexuality. The first two figures were classic romantics who wrote love letters to each other and made love in the kitchens of convents. These two influential figures are Heloise and Abelard. This teacher and student love affair knew no bounds and it eventually led to a dismal chain of events, but led to various revelations. The third figure is a religious visionary who took a secret vow of chastity in her young a ge. This

Fashioning a Fraud Case Study Essay - 631 Words

In this article, Bobbie Jean Donnelly was a fraudster who used Travel and Expense reimbursements to defraud her company. Donnelly figured out how to manipulate her travel and expense reimbursements to eventually defraud her company of about $275,000. Had her company had proper controls in place for travel and expense reimbursements, wouldn’t have occurred to this magnitude. Donnelly was targeted in an internal investigation because she was one of three employees with the highest amounts of travel and expense reimbursements hers totaling, $115,000. One of the red flags in the case was the fact that Donnelly’s supervisor had only submitted $40,000 in travel and expense reimbursements that year. It turned out that Donnelly had been using†¦show more content†¦When this scheme was used, Donnelly would also follow Exhibit 7-6 from Wells, and prepare an expense report claiming numerous taxi expenses. For supporting documentation she would alter or photocopy the original receipt and then change amounts of tip or total. These could have either been forged or given to the supervisor who at first glance may not realize that these are fictitious documents. This type of fraud is difficult to prevent but can easily be detected. Fictitious reimbursements can be detected by; â€Å"expenses that are consistently rounded off, patterns in which expenses a re consistently for the same amount, reimbursement requests that are consecutively numbered, or receipts that do not look professional or lack information.†(Wells, 187-188) Preventing and detecting reimbursement expenses can be very challenging and time- consuming for companies. However, in order to prevent these schemes, a company needs to have explicit policies that clearly convey to each and every employee what will and will not be reimbursed. Donnelly was able to defraud her company out of a quarter of a million dollars in a short two-year period. In order to prevent these schemes and not use up so much time, Kessler points out that there are â€Å"tools that could be used to examine and parse such data [which] include IDEA Data Analysis Software, Audit Command Language (ACL), Excel, Access, SQL, SAS—generally anyShow MoreRelatedAn Analysis of the Current and Future Use of Internet Technologies of Boohoo.Com5657 Words   |  23 Pagesthe page. As well as the usual connections; About Us, Terms and Conditions and FAQ, however once they have been clicked there is no redirectory connection to the homepage which can cause confusion. Apart from t hat the navigation is in line with the study of what user’s preferred with all meaningful clear links and all functional from a keyboard. (Schneider, 2004). The present pages are surrounded by a black background with a white text box, accentuating the clothes and black and pink text. When choosingRead More Struggle Between Hindu and Secular Nationalisms in India Essay examples4524 Words   |  19 Pagessecularism does not bring about the tolerance, the Sarva Dharma Sambhava to be expected of Hindu rulers. P.N. Joshi, President of the Rashtriya Hindu Manch, a militant Hindu organization, explains in his 150 page pamphlet, Secularism in Action: A Fraud, A Conspiracy to Destroy Hinduism that in reality, the picture of secularism in action in this country is neither beautiful not presentable †¦ in fact, it is ugly and abominable and the produce even though so well packed in gorgeous colours is foulRead MoreImpact of Information Technology on Corporate Governance and Financial Reporting10392 Words   |  42 Pagespositive and accurate. This process involves fashioning a positive identity and communicating this identity to significant a udiences in such a way that they have favourable view of the company. 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Media Violence and Effects on the American Family Essay

Facts About Media Violence and Effects on the American Family * In 1950, only 10% of American homes had a television and by 1960 the percentage had grown to 90%. Today 99% of homes have a television. In fact, more families own a television than a phone. (1) * 54% of U.S. children have a television set in their bedrooms. (2) * Children spend more time learning about life through media than in any other manner. The average child spends approximately 28 hours a week watching television, which is twice as much time as they spend in school. (3) * The average American child will witness over 200,000 acts of violence on television including 16,000 murders before age 18. (4) * Polls show further that three-quarters of†¦show more content†¦(9,21) * Fifty-five percent of children questioned usually watch television alone or with a friend, but not with their families. (13) * According to the National Television Violence Study, the context in which violence is portrayed is as important to its impact as the amount of violence. The study conclud ed that 66% of childrens programming had violence. Of the shows with violent content three-quarters demonstrated unpunished violence and when violence occurred 58% of the time, victims were not shown experiencing pain. (14) * Forty-six percent of all television violence identified by the study took place in childrens cartoons. Childrens programs were least likely to depict the long-term consequences of violence (5%) and they portray violence in a humorous fashion 67% of the time. (14) * The use of parental warnings and violence advisories made the programs more of a magnet than they might otherwise have been. Parental Discretion Advised and PG-13 and R ratings significantly increased boys interest in the shows, although they made girls less interested in watching. 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Plato and Woody Allen free essay sample

It is my opinion that the view of Justice that is provided by Socrates is in fact the proper explanation of what it is to be Just. It is not enough to appear just to people around you, you must be Just. Even if you appear to be the most Just and loved person in the world that means nothing If you cannot be at peace within your soul which means having a balance between the three parts. For if someone has an opportunity to steal something such as a computer, although they may be better off materially and appear to have acted Justly to those around them. This does not exempt them from the sickness that must be brew In their soul because one sin leads to a deeper sin, and If that person Is not caught they will continue on a path that destroys the harmony that must take place wealth their soul. We will write a custom essay sample on Plato and Woody Allen or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Therefore the character Judas Is an Incredibly unjust person, because Just actions produce Justice In the soul and unjust ones Injustice (44th) and Judas has committed a number of unjust acts. This Is first demonstrated when he decides to have an affair with Dolores.By choosing to have an intimate relationship with money other than his wife Judas has abandoned the harmony that Socrates says must be in place in order for someone to be just. Judas has allowed his desire for physical pleasure to take over reason. If Judas were just he would not have allowed appetite to rule reason because he should not allow any part of himself to do the work of another part or allow the various classes within him to meddle with each other. (44th) Secondly Judas cannot be a Just person because he claims that he has benefited from having Dolores killed. Socrates would argue that an unjust act, like hat of murder cannot be profitable to anyone, since, even though he may acquire more money or other sort of power from them, they make him more vicious. (591 a) Thirdly since Judas was able to evade the law Socrates would argue that this would only make him even more unjust because doesnt the one who remains undiscovered become even more vicious while the one who is discovered is calmed and tamed forcing him to reacquire balance in his soul.Therefore since a just person would not want to risk becoming more vicious and creating imbalance in the OLL Judas cannot be a Just person. In conclusion I believe that even though Judas claims that he has not suffered as a consequence of his actions that there Is no way for this to be true. Once Judas allowed his soul to operate In a way that was Inconsistent with its natural way, then he put his soul Into a state of Inner turmoil, which has only grown because he was never caught. Plato and Woody All en By Jack proper explanation of what it is to be Just.It is not enough to appear Just to people person in the world that means nothing if you cannot be at peace within your soul exempt them from the sickness that must be brew in their soul because one sin leads to a deeper sin, and if that person is not caught they will continue on a path that destroys the harmony that must take place within their soul. Therefore the character Judas is an incredibly unjust person, because Just actions produce Justice in the soul and unjust ones injustice (44th) and Judas has committed a number of unjust acts.This is first demonstrated when he decides to must be in place in order for someone to be Just. Judas has allowed his desire for physical pleasure to take over reason. If Judas were Just he would not have allowed other. (44th) Secondly Judas cannot be a Just person because he claims that he has and tamed forcing him to reacquire balance in his soul. Therefore since a Just claims that he has not suffered as a consequence of his actions that there is no way for this to be true. Once Judas allowed his soul to operate in a way that was inconsistent with its natural way, then he put his soul into a state of inner turmoil.

Ici Dulux Case Study free essay sample

ICI believes that ICI Dulux Paints pakistan strengths include its well-established brands and the global nature of the business which allow ICI Paints to use its resources, expertise and experience to offer the best solution for each local market and the needs of the end users. Great presence in places that the brand is better recognized. ici dulux comes in category of decorative paint market. The decorative paint market can be divided into two broad categories interior and exterior. The interior market as the name suggests refers to the paints being used for indoor decorations. Similarly the exterior market corresponds to the paints being used to decorate the outdoors. The exterior market of paints in Pakistan is of 7 Million Liters. ICI dominates the market share with 4. 2 Million Liters with its Weathershield. Million ICI Dulux has maintained an image of being the most expensive in the category along with providing the best quality among its competitors. ICI has been a 60% market share with its major competitor being Berger. Berger has a 20% market share followed by a 20% share by smaller brands which include Berger, Blackhorse, Silversand, Master, Nippon, Gobi, Hapilac etc. With the help of a lot of promotional activities for its dealers as well as consumers, it has earned a great amount of goodwill over the years. While its competitors concentrate more on variety and mass production and a lot of other different strategies, the company is essentially a quality centric company. ICI DULUX Company is having More than 80 years of experience in the paints industry, offering Wider range of products and Wider dealer network as compared to its competitors. Business volume of ICI Dulux is very high as compared to the competitors and it Focuses on safety, security, health and environment as a corporate social responsibility. ICI DULUX TARGET MARKET: * To target at Decorator firms: Decorator firms decorate interior and exterior structure of large number of offices, buildings, schools, etc. In modern days every entity wants itself to be well decorated and look up to date. A decorator firm comprises of an interior designers who play a pivotal role in selection of a product to be used. These products include paints with good quality, extensive range and varied effects. Moreover, there is an extensive range of 52 two-tone colour ways available on the Dulux tinting system. This could influence the customers of the identified markets by providing them with varied alternatives, especially when it comes to interior decoration and designing in which colour paints hold a prime and significant place. Since Dulux has an extensive range of varied products, so to target them would lead to good sales. * To target at Trade Market: Traders have a firm position in the market; the trade market is a chain that is constituted of super stockists, dealers, wholesalers, and retailers. A super stockist is a small organisation where company keeps their stock to pass it on to the next steps of the market viz dealers wholesalers retailers to end users. A Marketing Manager should aim and target the products to this organisation as the super stockist holds a strong position in the market. Super stockist has a wide range of customer base as he delivers the products other mentioned trade unit s. The market can be achieved by incurring time and money in promotion of products. * To target Construction Firms: Construction firms have a massive business all around. The builders construct large number of buildings for example, schools, collages, hospitals, offices, call centres, etc. The major construction firms usually undertake big construction projects. Their prime concern is timely receiveal of deliveries which they can be assured by Dulux. This can be an excellent source of sales as these firms are always in need of good furnishing and special coloured affect products and that too in a bulk to create their own reputation in the market. These firms are targeted to yield good returns and flourishment is expected. Architects:- they are much quality oriented ,their purchase decision does not depend on the price and the cost analysis so ICI Dulux can target this segment for the high range products ,which a common man cannot purchase ,architects can help in increase in sales of the company and profits. Challenge: In 1973, ICI launched its Weathershield technology in UK. The Weathershield technology reached Pakistan in 1984. but after this , Dulux has not done any innovation for a long time till 2005. In 2005 ICI Paints appointed its first chief marketing officer (CMO). Until then the organisation had been run as a multi-local organisation, with each of the 50 countries including pakistan determining its own marketing strategy. There were examples of local success but performance was patchy, the company struggled to leverage good ideas and, more importantly, growth was slowing. The task for the CMO was twofold: improve the performance of the marketing organisation and create competitive advantage from global scale. Its major competitors were local or regional players, so global reach and scale set the company apart. However, its multi-local operating model was limiting its ability to realise this advantage. A pivotal question the company asked itself was whether it could win against its competitors through simply building local capability and leveraging best practice. Or was there actually an opportunity to create advantage through building a brand image and brand awareness? Because The Dulux name was present in many markets but it was far from being a global brand. Being one of the oldest and the globally trusted brand it has not changed with time. This change which is very cardinal for every company to grow over the years is non existent in Dullux. Dulux has not launched variants and did not plan on it as well. They believed in providing quality and not variety with mediocre quality. the brand has become just a traditional brand. In fact The product is always successful because of its awareness among the customers. Despite of holding a strong position in the market Dulux Paint has not been able to aware the customers fully about the three new products. The knowledge among consumers is very less resulting in uncertainty of the product among them. This is a result of less promotional schemes. There is a high degree of uncertainty about the Dulux paints new products in Market because a large market share was catured by competitors. Among the many challenges to cope with competition there is one more which is the most important one for the brand, it is keeping brand awareness at optimum levels at all times. Long term and short term goals have to be set for the brand and strategy is of utmost importance here. Dulux there needs to be equilibrium of creating awareness even in the areas which have never tapped before. The challenge here now is to tap the niche market in a way which has never been before and to create a new category inside the existing so that an automatic niche is created. Being the first in a category gives an automatic brand standing in the eyes of the consumer. The one important thing to look at here is that the strategic advertising opportunities were not really explores well enough. The awareness of the brand has almost diminished in places where it was already low. There is no brand recognition in most rural areas what so ever. The brand is far from being recognized a paints manufacturer, it has lost its identity in most developing urban areas as well. There is no brand presence of Dulux paints in the economy brands because of which when middle class consumers opted for better quality and premium emulsions they did not consider Dulux, instead, they stuck to the same brand they knew very well. When it comes to media planning and placements, ICI Dulux has been far behind the requirements of the band wagon of pacting. The only thing because of which the brand loses out on popularity is that, consumers nowadays think that if a brand is out of sight it is out of function and so they tend to deviate from it. QUESTIONS: * What are the opportunities to create advantage through building a brand image and brand equity? * What are the factors which are influencing its demand and what will be your target market to capture 80% market share in Pakistan paint industry? * Who are the competitors and how they are threat for ICI dulux? * What are the marketing strategies they must be used to create awareness and reposition the brand? What are the recommendations you can give for this case study? Opportunities: * Dulux Paints has undoubtly a large market available viz builders, merchants, and retailers, that needs to be looked upon. * There is an increased demand of broken colour effects among consumers, hereby creating an opportunity to target them by implementing high promotional schemes. * There is an increase in the technology of painting that can be a boon for Dulux in long run. FACTORS INFLUENCING DEMAND: ICI Weathershield being a premier paint targets mainly the urban areas of Pakistan. It focuses primarily on households. Unlike the usual products where the decision-maker is the final consumer, painters and contractors also have the ability to influence the decision making process. Factors influencing the level of demand; * The housing industry in the largest industry of Pakistan. Pakistan is one of the 20 countries of the world where Real Estate business is on the top of the list. So the housing boom will add fuel to the demand level of paints. * These include the continued migration of rural consumers to urban areas in search of work and an improved standard of living. This improving quality of life will increase in level of demand for the product. * The number of Pakistanis returning to the country having worked abroad will also fuel growth, as these consumers bring with them knowledge of the products available in the west, as well as general lifestyle trends to which they have accustomed. * Rising inflation can cause decrease in the purchasing power of the people ICI Dulux Weathershield Vs Their Competitors: ICI Weathershield dictates prices in the exterior market. All the competitors including the smaller players follow the same pricing strategies. The Biggest competitor of ICI Paints is Berger Robilac; it is local company which is being run by the Big Investors in Pakistan. The price of ICI Weathershield is 5% more than that of Berger’s Weathercoat. Berger has still to come-up with a product to compete with the new Weathershield Fresh which comes with an added feature to repel dust. The new ICI Weathershield is also available in a lot more colors than any other exterior paint in the market. Thus Berger is lagging behind in its product development strategies. We can infer from this matrix that Burger Paints lags behind ICI in marketing and customer satisfaction. Berger| Dulux| Critical success factors | Rating| Rating| Market share | 3| 4| Product range | 4| 3| Customer satisfaction | 2| 3| Quality | 4| 4| Brand franchise| 3| 3| Relative cost | 2| 2| New product activity | 3| 3| Advertising | 1| 3| Sale Of Fake Paint: All personnel interviewed expressed their firm opinion that at least 20% of the paint sold in the local market is â€Å"fake paint† sold under popular brand names. Since ICI Weathershield is the most popular brand for the exterior paint, the percentage of fake paint sold under its brand name is even higher. Although ICI dulux Paints has a large number of authorized dealers and most of these dealers are loyal to the company, however the general public was not completely aware of how to differentiate the genuine dealers. Also some of these authorized dealers are not quite as loyal and ICI Paints has occasionally received complaints in this regard, which ici dulux have dealt with increasing the incentives of dealers. In addition the ICI paint products including the Weathershield is also being sold by other shopkeepers who are not authorized dealers. Paint purchased through these shops has even lower credibility. so ici dulux established their own Point of Sale Tinting and its own Model Shops. ICI Weathershield is supplied in metal containers, which are not sealed in any foolproof fashion. REPOSITIONING Positioning by product attributes and benefits: ICI Dulux Paints have a differentiated identity in the market as they are better and beneficial in comparison to parity products and traditional paints. All these factors can be highlighted catering the market with the help of promotional schemes. This will not only highlight the key qualities of brand but, will also lead to mass awareness in costumers and clarify the essence of Dulux Brands in a unique the most popular brands are; Weathershield Sun Reflect: Innovation has been the key driver behind the success of Dulux in creating the brands and initiative for sustainability. Dulux SunReflect was launched in March 2011. This latest launch, ICI Dulux Weathershield Sun Reflect is a revolutionary exterior paint that reduces the temperature of walls by up to five degrees! Regular emulsions absorb the heat-causing infra red rays of the sun, causing the inside of the house to heat up. Dulux Weathershield on the other hand, created using SunReflect technology, has higher Solar Reflective Index (SRI)-the ability to reflect the heat-causing IR rays. Because of this technology ,Weathershield can reflect IR rays significantly more as compared to regular exterior paints. With the SunReflect technology, the interior will be considerably cooler, and that can actually lead to significant power savings on air conditioning. So not only does it keep homes cooler, it reduces energy consumption with considerable savings on air conditioning. For us, innovation begins with great insight into our customers’ needs and with Pakistan facing its worst energy crisis ever. 1. ICI Dulux Woodcare Shades 2. Dulux Super Gloss finish Enamel 3. Dulux Metallic Finish Enamel 4. Dulux Matt Finish Enamel 5. Dulux Synthetic Enamel Fan Finish White 6. Dulux Pentalite Special Plastic Emulsion (Acrylic Based): Now a days the Television commercial of the ICI Dulux plastic emulsion can be watched which emphasizes the 6134 shades it has. 7. Dulux Pentalite Natural White Special Plastic Emulsion with Added Fragrance (Acrylic Based) 8. Dulux Contractor? s Plastic Emulsion . Dulux Weather Shield (Acrylic Based) 10. Dulux Prime-on 11. Dulux Water Repellent 12. Dulux Once: It is a new breakthrough in paint technology as it completes the job in just one coat. This special emulsion saves time has a high coverage and therefore is highly economical. Coverage: 7-8 m2 /ltr/coat (once is enough) 13. Dulux Synthetic Clear Varnish 14. Dulux Red Oxide A nti Corrosion Metal Primer 15. Dulux Aluminum Paint Dual Pack 16. Dulux Weathersheild Fresh was launched with the features of Fungus guard, Color lock and Dirt Guard. Oil base paint which has no smell; is odourless or has fragrance. It is available in Dulux Matt Enamel, Dulux Enamel and Dulux Pentalite Classic. It would be an achievement to have the same quality available in ICI Weathershield. Positioning by price: ICI Dulux is having† price premium strategy†. because price is an indicator of quality. ICI Dulux can offer relevant schemes of negotiation and has also been able to meet with new trends emerging in the market. ICI is acquainted with flexible product as it has an extensive range of 52 two-ton colour paints. Consumers can be offered any colour scheme according to their needs and on reliable prices in comparison to the competitors POSITIONING BY POPULAR COMPAIGNS Dulux weathershield and enhancing attributes which are known but never emphasized on would be a good positioning turn for the brand. after lets colour project ,dulux has captured 70-80%share in paint market. and the sales of each brand increased through outstanding communication strategy from 2008 till 2012 , â€Å"Lets Colour’ Compaign The mission was to spread colour all over the world – a bold and immense task. ‘Lets Colour’ was launched as an initiative to makeover targeted drab looking buildings with the help of local communities. By launching a campaign,   Dulux hoped it would inspire audiences to regenerate anything – big or small, inside or out, with colour paint. To get local communities interested in taking part, momentum was built around a social media campaign. The project started with the launch of a ‘Lets Colour’ project blog – with blogs being the channel that the brand saw as the most open and direct way to start sharing its project with the public. Ici dulux started this compaign to increase the awareness in people mind so that they can build the brand equity. they held different events and increase the customer brand resonanance. he events include in this project are: IAPEX 2011 â€Å"Building Materials Exhibition†: ICI Dlux sponsored the â€Å"Building Materials Exhibition† held at the Expo Centre Karachi in May 2011. The event was organized by the Institute of Architects Pakistan (IAP) to provide one-stop solutions for homeowners, builders and  interi or designers on the latest products, ideas and emerging architectural techniques in the field of building and construction. The event attracted 250 architects from all over Pakistan, 400 architectural students from various universities and around 10,000 general visitors. IAPEX Karachi 2012: Institute of Architects Pakistan, Karachi Chapter organized its seventh international exhibition of building products in which more than 100 exhibitors displayed their stalls. The ICI Dulux stall won the 1st prize at IAPEX Karachi 2012. * CSR Activities * Lets Colour Mayo Hospital: On 9th April, volunteers from ICI Dulux along with students from National College of Arts and employees from BF Bioscienes enthusiastically participated to add a splash of colour to the cancer ward at Mayo Hospital * PIID Road Show Lahore 2011 * PIID Road Show Karachi 2011 Own a Color * Lets Colour Layton Rehmatulla Benevolent Trust * ICI Dulux Stall wins at IAPEX 2012 * Transition Event held at ICI Paints Business * L et’s Color Week: Color Week was about celebrating the transformative power of color and how it can improve lives around us. Running from October 10 to 14, the â€Å"Let’s Color Week† helped employees worldwide discover what they know about color and how they can bring to life the shared ambition of â€Å"Adding color to people’s lives. † The purpose of Color Week was to enable employees to experience color, joy, engagement and a sense of community. There were workshops, contest, e-learning modules, on-ground activities, workspace painting, community painting and many more interested activities to spread the color around. Content was uploaded in real time to the blog and to You Tube, Twitter, Facebook and Orkut. The content was quickly picked up upon by other blogs and online newspapers all over the pakistan, building momentum ahead of the city visits. â€Å"Colour to people’s lives† project in pakistan: The universal insight that had been uncovered for Dulux was that ‘Our surroundings have a powerful influence on how we think, feel and live. We feel good when they reflect who we are and who we want to be. Dulux’s role is to inspire and help people to create beautiful homes and communities through colour. We believe that in doing so we can lift spirits and bring people together. In fact, we sell ‘tins of optimism’ not just tins of paint’. This was articulated through the brand idea of ‘adding colour to people’s lives’. The South East Asia marketing team was immediately inspired by this idea and created a cross- market campaign for Dulux Weathershield that focused on how Dulux transformed a community from a world of grey to a vibrant and colourful community filled with joy. This more emotional approach (backed up by a clear product functionality) proved to be much more effective than the previous campaigns, yielding above average cut-through and persuasion and was seen as new, credible, relevant and unique. Tex Gunning (Managing Director, Decorative Paints at AkzoNobel) announced Pakistan as the global winner of the Most Colorful Workspace Contest and commended Pakistan saying â€Å"Pakistan has done a stunning job of celebrating colors†. ICI Dulux Thematic Campaign A Theme for Every Dream 2011: This campaign centered on the tagline ‘A Theme for Every Dream’, and reinforced the ICI Dulux brand personality as the leading innovative one-stop shop decorative solution provider in Pakistan. The campaign subtly introduced AkzoNobel as the new parent company and highlighted ICI Dulux groundbreaking services such as Customer contact center (0800-Dulux), color consultancy/interior decoration advice service and color studios. All communication platforms including television, radio, newspapers,internet and outdoor exemplified an assortment of colorful themes nationwide. POSITIONING BY COMMUNICATION STRATEGIES: As ICI Dulux has a diversified market it has to use a number of promotional Tools. ADVERTISEMENT Television Advertisement 1. It is a very expensive tool of promotion but it is worth it. ICI Dulux though still advertises through Television commercials but it has reduced its intensity. They just use it to create awareness among their target market about a certain product   and try to highlight its main selling features. Dulux used the famous TV channels like GEO TV, Hum TV, and PTv. In Karachi and Lahore, hower they also used the local cable television’s to launch their advertisement. Now a days the Television commercial of the ICI Dulux plastic emulsion can be watched which emphasizes the 6134 shades it has. Radio Advertisement It is a relatively cheaper source of advertisement and due to the channel FM 100, the number of listeners has increased. Therefore Dulux finds it effective to communicate with its customers through radio. Print Advertisement Besides the heavy investment in electronic media they also give stress on the print media as well. A substantial pairt of Dulux’s total promotional expenditure goes under this head. ICI has used the flyers to distribute through local agents to different leaders. The dealers distributed the flyers to different people. Approximately all the good and standard magazines carry the advertisement of ICI Dulux. They also used the newspapers like Jhang, Khabain and Dawn for promoting their brand. They spend 35% of its total media budget at print media. The stylish decorative signs in newspapers also they used teasers ad in newspapers to increase the curiosity and awareness among the customers. Point Of Purchase Advertisement Many colour cards, brochures and other informative material is available at dealers shop along with the product itself in attractive cans. The dealers display contest is another kinds of advertisement. New dealers are registered where intensive contraction is being done. Point of Sale Tinting (POST); ICI Dulux Point of Sale Tinting (POST) offers over 2000 shades available all over Pakistan at designated dealer outlets. Colour consistency and quality is our forte and our customers can be confident that the colour they bring home is exactly what they paid for. ICI Dulux Model Shops: . Masses are becoming conscious of latest trends and are taking greater interest into nitty-gritty of the lifestyle. ICI Dulux Model Shops will act as a one stop solution for our customers where they can have access to all the products amp; services including Point of Sale Tinting (POST) ,paint calculator and paint selector through computer. Wide range of colors to choose from. ICI Weathershield is available in 6,134 shades as opposed to Berger’s Weathercoat which only comes in 12 basic shades. Some of the shades of Weathershield are shown. These shops are also selling uniqe machines like ICI Dulux POST Mixer and ICI Dulux POST dispenser. ICI Dulux POST Mixer ICI Dulux POST dispenser ICI Dulux Colour Studio Lahore Hyperstar After the great success of our colour studios in Karachi and Islamabad, ICI Dulux Colour solution center was launched at Hyperstar Lahore. The studio is at par with international standards and is equipped to provide complete interior decoration solution and superior shopping experience. The state of the art facility provides a complete one stop solution to all customer needs including: * Free Colour consultancy * Interior and exterior decoration advice through â€Å"colour selector touch screen technology† * Technical assistance Product information * Product Complaint * Paint estimation * Paint Previews * Dealer Guide Out Door Advertisement People are exposed to outdoor advertising and almost 40% said that mostly while driving they get sight at billboards, road signs, banners and road screens or new strips. Almost 20% people are exposed to outdoor advertising, when they. One at signals and around 15% people notice them when they are on walk. Bill boards: Bill boards were also been used to promote the product. These sign boards and bill boards’ dectronic were equipped with light facility for night viewing as well. That gave travlers to look at them and create attention. Special billboards were placed in Kashmir valley after earth quack for promoting their brand. Our projected billboards would be as follow. Lahore Laxmi chown, Muslim town main Karachi Main Tariq road difton chowk-chandigarh. INTERNET At internet dulux developed its website that will help people to communicate with the people because in Pakistan internet growth is increasing a more people are moving towards it. ICI is 200000 on internets to spending create awareness in people. Painting Problems: Causes amp; Solutions Ici dulux has increaseed customers awareness of typical painting problems and develop their ability to understand the causes and offer solutions for how they can be rectified. all solutions are available on ici dulux website. dealers also help and give advices to their customers. this service has solved mainly the problems of customers working in fine arts and fashion industry as well as painters. Three Factors In general a paint fault can be caused by one, or a combination of, three factors: 1. The decorator/painter. 2. The area or substrate (surface) painted. 3. The paint. Painting Problems: * Low Opacity * Brush mark and Poor Finish * Chalking * Peeling/Flaking * Cracking/Flaking * Lapping * Uneven or Patchy Appearance * Poor Smudge Resistance amp; Washability (Scrub) * Poor or Un even gloss * Skin Formation * Settling * Poor Drying * Roller Marks/Stipple * Sagging/Curtaining * Shriveling or wrinkling * Yellowing * Poor Alkali Resistance * Blistering * Mould * Bitty Film SALES PROMOTION Sales promotion is also a very important promotional tool used by Dulux in which different short term and long term incentive schemes are offered to the dealers. Sometimes the company provides the dealers with extra discount if they sell upto or more than a target amount preciously decided. Now Dealers are also given small incentives like T-shirt, wall clocks, folders, brochures, pen holders etc in return of the sales promotion. Dulux paint pad: Painting walls just got easier with dulux . the pigment pusher has just unwrapped the paint pod,a device that pumps paint directtly to a roller attachment. hit the button and the paint pod,loads its roller with the correct amount of paint. t even cleansitself up when you have finishe corating,taking amere ten minutes to rinse all the paint out of its system. all it requires is its own 5 liter paint packs for this worth 100,000 rs. The machine would be given at 50% discount. the distribution of this machine would be through our establish channels. we would give these products to our dealers also;this machine can be used as affordable and easy to use. this paint pad would be available only in islamabad/ rawalpindi,lahore and karachi. Pick up yor mate: The dulux is offering free paint brush on purchasing three gallons of any dulux variant. he brush is high quality and this is given with purchase on paint . also we can give more value to this because it adds more value to the customers. Personnel selling: The ici dulux is having the prestige of using the direct channel to communicate the customers as well. the more of the decorate paint is sold to business and government markets. in this dulux will deliver the service at doorstep. the dedicated and profssional sale staff is motivated to remain in contact with business and government markets. Free Dulux Colour Advisory Service They say â€Å"for our valued customers, expert help is available through a creative colour consultancy service provided free of charge. Our colour Advisors would be available to develop innovative colour schemes to bring out the best in your home. † This is the most important promotional tool and helps to generate maximum demand. TTF (Trained task force) is a trained mobile team which  reaches at the place where construction or revocation is being done, just on a single phone call. They sometimes reach at the point of construction or renovation with our being called and give the customers free advice. Another mobile service available is the LCA ( Lady colour Advisory Service)   where innovative and creative ladies give advice about the colour scheme of the house. If the customers have any kind of problem or complaint the mobile teams are always there to help them at toll free number (0800-Dulux). Services offered: Public relations: We are going to start in future the â€Å"Paint My Life† And† Lets Colour Beautiful Homes†compaign. the aim of this compaign are to aware consumers and people about the charms of life. we will hold different festivals and concretes for this purpose. this would be mainly in elite areas of pakistan. e would hold these kinds of festivals in schools and colleges. this would give people a way of happiness and an enjoyment place for them. CONCLUSION amp; RECOMMENDATIONS: From the above all discussion I have found that ICI Paints has a lot of resources and well equipped. It is true to say that ICI Paints is Market leader and it is fully ap plying all of its resources on Quality Practices, Customer Retaining amp; Satisfaction, Research amp; Development and Environmental Control, but it needs to show some management commitment to retain its position, because one of its competitors is penetrating in the market. Raising public awareness through advertisement about the fake paint sold in the market. * Taking suitable measures whereby ICI Paints official Dealers are easily recognizable – perhaps by displaying a sign board. * Forward integration: ICI at the moment is depending on dealers for the sale of their products. These dealers store company’s products, retailers have to get ICI products from these dealers amp; then offer customers for sale. If ICI instead of depending on dealers use their own on distribution to supply products to retailers then they can increase the sales of their products by giving products to every possible retailers and in this way they can get acceptance of every retailer to get their product and offer it to customer for sale. ICI dulux should focusing on the end consumers instead of giving tokens to contractors. It believes that this will help develop long-term loyalty from its consumers resulting in repeat sales. * Backward integration: Presently ICI Pakistan is purchasing its raw material from both local as well as foreign suppliers. About 75% material is purchased from foreign countries and 25% is purchased locally. As such as huge quantity of raw material is purchased from foreign countries that’s why change in government import duties have a great impact on prices of raw material which also increase the prices of finished products. Therefore if ICI acquires local suppliers for start making its own raw material then it can save itself from such fluctuations in prices, which could result in the stabilization of prices, and customers can purchase the products at low prices. If ICI gains control over their local suppliers by ownership and take charge of their operation then a significant cost cutting is possible. After getting ownership if ICI start manufacturing all or most of the required raw material locally then they can significantly reduce the volume of import thus avoiding the heavy import duties imposed by the govt. It will result in decrease in cost of product and ICI would be able to offer its product at a relatively cheaper price.

Merchant Of Venice Shylock Victim Or Villian Essays - Orientalism

Merchant Of Venice Shylock Victim Or Villian To what extent do you feel sympathy for Shylock? In the 16th century Jews were discriminated against especially in England and Venice. Christians believed that the Jewish race was inferior to them and that Jews should not be accepted into their society. There were very few Jews in England in this period this was mainly due to the fact that Edward had been lent money by several Jewish money lenders, he became unable to repay the money he owed them, and as a result sent them into exile. The remaining Jewish population were hated even more. In Venice, Jews were not given equal opportunities. They were unable to own land or work in the country as anything other than money lenders people resented them for charging interest on the money they lent which was their only income. Not many people wanted to do this type of work anyway, as money lenders were very unpopular so they left it to the Jews. This was extremely unfair as the Jews had to rely upon the people living in Venice to survive in the country. In Shakespeare's ?The Merchant of Venice' Shylock ,a Jewish money lender is hated by Antonio (the merchant of Venice) firstly because of his religion, and secondly because of his profession. Antonio thinks that Shylock is wrong for charging interest on the money he lends out. ( Antonio is very wealthy so he can do this, it is also not his profession.) Antonio's reasons for hating Shylock would have reflected the views of Shakespeare's audience. Shakespeare has made Shylock a very avaricious character we see this aspect of him as soon as he enters the play with his first words ?3000 ducats'. This characteristic is shown in several parts of the play. To its extreme when Jessica,his daughter runs away taking his money and jewels with her, he says ? I would my daughter were dead at my foot,and the jewels in her ear'. This shows he cares more about his money and jewels than he does about his own daughter being found alive. In Shylock's first scene it becomes clear he is miserly he spends a long time debating whether or not to lend Bassanio the 3000 ducats. The main reason for his delayed response is he likes to have control over the situation which is not usually the case. He loves the fact that for once Christians need him,a Jew especially .Shylock cruelly takes advantage of his position and keeps Antonio and Bassanio in suspense waiting for his decision,he even goes as far as to pretend he has forgotten the amount they wanted, he is very devious. Shylock is also very two-faced he tells Bassanio how much he hates Antonio' I hate him for he is a Christian' , but to Antonio's face he is pleasant' Rest you fair signior'. When Shylock eventually gives in he says he will only lend Bassanio the money if when the 3 months is up the money is not repaid in full then he shall have a pound of Antonio's flesh this is enough to kill him.This would be Shylock's way of taking revenge on Antonio, he says to Antonio' You call me misbeliever,cut throat dog,and spit upon my Jewish gabardine' this seems like a rather extravagant length to go to. Shylock is not at all sensitive to his daughters feeling like for instance when he tells Jessica she must not go out and join in the party with ?Christian fools' he is obviously not willing to discuss this with her. When Antonio cannot repay Shylock his money Shylock becomes very unreasonable and stubborn, he is not willing to let the bond go for any amount of money that is being offered to him it is clear that he is loving having Antonio's life resting on his mercy. It is clear that he is revelling in it.He even goes so far as to start sharpening his knife if front of Antonio's face in the courtroom, which is taking it to far! You could argue that Shylock was in fact a victim firstly because he was discriminated against because of his religion you spit on me on Wednesday last,you spurned me such a day,another time you called me

Invasion of Australia essays

Invasion of Australia essays Invasion, Settlement or Colonisation For over 60,000 years Aboriginal people lived on this continent, owning, caring for and being sustained by the land. With their deep knowledge of nature and respect for the environment in which they lived, they developed a successful economy and a rich spiritual and cultural life. 1788 saw the arrival of Europeans and the decimation of the aboriginal people. 1. Enter territory with armed forces to attack, damage or occupy it. 2. Crowd in; tourists invaded the city. 3. Penetrate harmfully; the disease had invaded all parts of the body. Invasion suggests that there was already an inhabitant of the land and that the land of the inhabitants was. It also suggests that there was force used in claiming the land from its original inhabitants through use of military force. The European government that came to colonise Australia referred to the land as Terra Nullius, which means land that belongs to no one. They divided up land that was not theirs and built houses and farms. The aborigines were seen as savages. 1. Not civilized; barbaric: a savage people. 2. Ferocious; fierce: in a savage temper. The Aborigines were forced off their native land and when they opposed they were shot, hung or executed by other means. One such occasion was the Battle of Pinjarra. They might have called it the Battle of Pinjarra but like all of the massacres of the Aborigines it was more a case of wholesale slaughter than of some equally poised, European-style battle. Wrote Bruce Elder in his book Blood on the Wattle: the massacres and maltreatment of Australian Aborigines. Invasion, Settlement or Colonisation When the continent was invaded by Europeans in the nineteenth century, the White historians who wrote about Australia included a section on the nati ...

Assignment #2 355 Example | Topics and Well Written Essays - 500 words

#2 355 - Assignment Example Additionally, the family is constantly involved in wrangles and family conflicts, mainly associated with limited resource availability and distribution. One aspect worth noting with the family is the aspect of the gendered division of labor. Jay, who is the head of the family, struggles in order to provide for his big family, which comprises of his second wife, who also works though for limited pay, and, therefore only takes care of her two children, a stepson, an infant son, two adult children, their spouses, one couple of which comprises same sex individuals, and children. Jay and the two adult children all struggle with menial jobs to make ends meet in for the provision of the familys basic needs , while Jay’s second wife, despite also working, only takes care of her children while the other adult children’s spouses, work on the housekeeping duties. Considering how big the family is, with a house that is tiny, the house is rarely clean, with the large number of members as well as the struggle between the adult females in the house about the person to clean the house contributing to the house untidiness. The lead characters are individuals of 20 years and above, among whom conflict is constantly witnessed. There is no frail elderly individual in the family; however, Jay’s stepson is constantly on the wheelchair because of broken limbs from an earlier accident. From the TV show, work is presented favorably as a factor towards the contribution of provision of family’s basic needs. However, the family is presented negatively as despite the effort put by Jay and the adult children in their duties towards providing for the family, the family members is always in conflict, especially the Jay’s second wife and Jay’s other children. Modern family characters portray a critical aspect of what a modern family in America comprises. First, is an

Medication error Essay Example | Topics and Well Written Essays - 1250 words

Medication error - Essay Example Quality management philosophies and systems are highlighted because they emphasize a learning organization culture that critically determines and resolves medication errors in the long run. Hence, medication errors are not the responsibility of prescribers alone, but a responsibility of the healthcare team and the healthcare organization, as well as the government. Introduction On September 14, 2010, 50-year-old Kimberly Hiatt, a longtime critical care nurse at Seattle Children’s Hospital, administered the wrong dosage of calcium to a fragile baby, Kaia Zautner (Aleccia, 2011). Zautner died five days later, although it was not clear whether the medication error killed her. Nevertheless, Hiatt, who was fired and underwent a state nursing commission investigation, committed suicide seven months after Zautner died. Aleccia (2011) reported that around 1 in 7 Medicare patients are harmed because of medication errors. Andel et al. (2012) estimated the economic costs of medication er rors using quality-adjusted life years (QALYs) and the Institute of Medicine’s report of 98,000 deaths every year. They discovered that the conservative cost of these deaths is â€Å"$73.5 billion to $98 billion in QALYs† (Andel et al., 2012, p.41). ... Causes of Medication Errors: Providers and Environment Tully et al. (2009) examined the causes of and factors connected to medication errors that concern prescriptions for hospital inpatients. They grouped the causes according to Reason’s model of accident causation, which will also be used in this essay: active failures, error-provoking conditions and latent conditions. Active Failures Active failures pertain to hazardous acts that prescribers make, which means that all medication errors consist of at least one active failure (Tully et al., 2009, p.826). One of the most common sources of active failure is knowledge-based. Prescribers committed mistakes either because they did not know enough about the drug or about the patient (Grissinger & Kelly, 2005, p.62; Tully et al., 2009, p.826). Some of the examples are giving the wrong dose or not being aware that a patient’s co-morbidity was a contraindication for the provided medicine. Another kind of active failure is skill -based or based on memory lapses (Tully et al., 2009, p.826). A couple of instances are interruption of the prescriber, who then makes a mistake, and when prescribers were too busy that they made an error. Aside from skill-based faults, policy violations are also problematic. Violations refer to active choices wherein prescribers ignore formal or informal policies that they were expected to follow (Tully et al., 2009, p.826). One example is medication error that comes from a medical student because his supervisor did not check his prescription. These active failures contribute to numerous medication errors. Error-provoking Conditions Error-provoking conditions are different from active

Measuring Customer Satisfaction in the Hotel Industry Essay

Measuring Customer Satisfaction in the Hotel Industry - Essay Example This savaging effect of global economic crisis has proven to be a real challenge to the UK hotel industry. With a decline in demand due to decrease in the number of travellers, UK hotels are pushed to intensify their marketing strategies to tap the available market. One factor then that hotel owners should look at is how to drive the demand up basing on the quality of their products and services. A careful investigation of this aspect of hotel business is of paramount interest both to the government and to the private sectors as well. It is also essential information to the UK Hotel customers, both local and foreign. It is an interest to the government so that they will have information as to where to help in improving the customer relations of UK Hotels. While for the private sectors, this study will give valuable information as to how customer satisfaction can be improves, both in the hotel and in the non-hotel industry. This study specifically touches on the aspect of customer satisfaction from the UK Hotel Industry, particularly to know if hotels are aware of the level of their customers' satisfaction and to know what particular methods they use to ascertain this. It also aims to look whether customer satisfaction varies with the type of hotels as to local or international, and as to big, medium or small hotel Specifically, we wish to answer the following questions: a) Is customer satisfaction important in the UK hotel industry b) How important is customer satisfaction to UK hotels c) What is the level of implementation of customer related process within the hotel industry d) What is the level of awareness of the UK Hotels to TQM e) What methods of ensuring total quality are employed within the hotel f) What is the difference between local and international hotels in terms of customer satisfaction Small, medium and big THEORETICAL BASIS Business Dictionary defines customer satisfaction as "Degree of satisfaction provided by the goods or services of a firm as measured by the number of repeat customers" (BusinessDictionary.com). BNET Business Dictionary defines it as "the degree to which customer expectations of a product or service are met or exceeded" (CBS Interactive Inc.). The increase in competition is forcing more businesses to give much attention to satisfying the customers (Authenticity Consulting, LLC). Customer satisfaction in the UK was found to be a key weapon for competitive differentiation and customer retention (Horsnell 1998). Because of this, guest satisfaction is found to be a common practice as managers found out that excellent customer service is essential for their organization's health (Horsnell 1998). Customer satisfaction is the paramount criterion used to determine the quality that is actually given to customers through products/services and other accompanying services (Vavra 1997). More and more studies have revealed the importance of customer satisfaction. It is of great importance to business firms as it fuels repeat purchases and word-of-mouth recemmendation (H.W Berkman 1986). "Satisfaction reinforces positive attitudes toward the brand, leading to greater likelihood that the

Claudius of Shakespeares Hamlet Essay -- Essays on Shakespeare Hamlet

Claudius of Hamlet  Ã‚        Ã‚  Ã‚   A close second in nobility to the protagonist in Shakespeare’s Hamlet is the incredible King Claudius. His superior qualities render him a worthy antagonist capable of a plummeting downfall at the climax.    G. Wilson Knight in "The Embassy of Death" interprets the character of Claudius:    Claudius, as he appears in the play, is not a criminal. He is - strange as it may seem - a good and gentle king, enmeshed by the chain of causality linking him with his crime. And this chain he might, perhaps, have broken except for Hamlet, and all would have been well. But, granted the presence of Hamlet - which Claudius at first genuinely desired, persuading him not to return to Wittenberg as he wished - and granted the fact of his original crime which cannot now be altered, Claudius cannot now be blamed for his later actions. They are forced on him. As King, he could scarcely be expected to do otherwise. (n. pag.)    The drama opens after Hamlet has just returned from Wittenberg, England, where he has been a student. What brought him home was the news of his father’s death and his uncle’s accession to the throne of Denmark. Philip Burton in â€Å"Hamlet† discusses Claudius’ sudden rise to the Danish throne upon the death of King Hamlet I:    A strong new king was immediately needed; the election of Claudius, particularly in the absence of Hamlet, was inevitable. What is more, it was immediately justified, because Claudius manages to dispel the threat of invasion by appealing to the King of Norway to curb his nephew, Fortinbras; the ambitious young soldier was the more ready to cancel the projected invasion because the object of his revenge, Hamlet’s father, was now dead, and in ret... .../ham1-col.htm    Faucit, Helena (Lady Martin). On Some of Shakespeare's Female Characters. 6th ed. London: William Blackwood and Sons, 1899.    Jorgensen, Paul A. â€Å"Hamlet.† William Shakespeare: the Tragedies. Boston: Twayne Publ., 1985. N. pag. http://www.freehomepages.com/hamlet/other/jorg-hamlet.html    Knight, G. Wilson. "The Embassy of Death." The Wheel of Fire. London: Methuen and Co., Ltd., 1954. p. 38-39. http://server1.hypermart.net/hamlet/wheefire.html N. pag.    Mack, Maynard. â€Å"The World of Hamlet.† Yale Review. vol. 41 (1952) p. 502-23. Rpt. in Readings on The Tragedies. Ed. Clarice Swisher. San Diego: Greenhaven Press, 1996.    Shakespeare, William. The Tragedy of Hamlet, Prince of Denmark. Massachusetts Institute of Technology. 1995. http://www.chemicool.com/Shakespeare/hamlet/full.html No line nos.